Once we had figured out what and who we were creating for, I created a mood board and muse board for the group which would help us create and develop our sketches for a potential bag. The boards included, our theme, inspiration from crystals, vaporous tints, our target buyer, certain patterns and colours. 
After creating the boards we individually sketched 3 potential designs using the inspirations from the boards. Once doing this we met up the next day and started to create a final design for a bag which incorporated sections of the individual designs. Finally, we went for a bag which would be a shape of a small triangle, with a flat foam back to it, creating a comfortable fit for the male runners back. The bag be similar to a camel bad and would have pockets for water, phones, money and so on.
This is what the bag would look like.
Mollys journal 