Once finishing the first part of the brief with a presentation, we finally got back into our groups. Firstly we had a feedback session where we showed each other our work and discussed what we thought looked good and what we could develop for our final product.
We were told, as a group we would have to create a new baggage/carrier solution which would include our brand. For this brief we had to think about the potential buyer, age range, what it would carry whilst including the theme light.
After a couple of hours we decided we would be creating a bag suitable for a Male runner between the ages 16-35. The bag would have to be light weight, have similarities to a camel bag whilst incorporating the vaporous tints.