Deciding on the right Muse is important as I want the person to sell the shirt but also be suitable for the age range. For my muse I chose Kendall Jenner as she portrays that streetwear style but also the conservative style which Whistles is more focused on.
She is also very popular in the modelling industry which means the shirt would be on show a lot, through magazines, social media etc which would be seen by various young women.
