Week 2 was all about introducing us to marketing, target market and identifying brand rules to have a successful business.
During the week we had a few talks from our tutors, guiding us about the targets we would need to reach to understand or required target market to be successful I found this week quite interesting as I was able to realise that my target market would need to be more social media based as that is where I would promote my business majority of the time.
Looking into the target market aspect and the social media side to it, my market would ideally be someone who is future fashion forward, out going who looks for the aesthetic yet comfy approach.
However, I created a questionnaire for my target market to see what background, work and hobbies they had Looking from this I was able to see that my target market was in fact larger than I thought, however this means that my customer base would be much bigger and it is a good sign that people look for similar designs or desires meaning I can focus on those things to gain loyal customers
